Client: Which?

Project: Campaign identity

Helped lead the problem-solving process for bringing the new campaign identity to life with distinctive and original ideas. I joined the project in the early process of the campaigns brand development and stayed with the project until the rollout.

The brief was for a consistent visual and verbal identity for that can be used across all channels and makes it clear what the campaign is for.

Simplicity was the key in developing this look and feel using the new bran colours and simple iconography. A bespoke typeface was developed to give the graphics a strong protesting punchy feel.

The background to the project: Since 1957, Which? has been fighting on behalf of consumers to help change unfair laws and business practices that are causing them detriment. Which? partners with businesses and policymakers to improve the daily lives of consumers.

Awareness among the audiences about Which? campaigning work has been low. An overarching identity needed to be created that encapsulates the visual and verbal guidelines for new Campaigns.

Campaigns can be long running, sometimes for years at a time. Identities and names need to have longevity and flexibility - sometimes the target can change.

Client: GES / WIAF

Project: Brand, photography, advertising and design.

Description: To develop the brands for a couple of new galleries opening in Mayfair. This included doing the photography, brand and setting up the management of materials to hand over to a full time member of staff. The brands had to be simple and clear so the art would shine through. 

I was part of the core internal team working along side the design agency in the design and imptlamation of the brand refresh for Which? Every element of the refresh was looked at including the logo, colour palette, photography and illustration style. I oversaw the creation and rollout of the new the campaigns creative and illustration style. The following are a few examples of the work created and core guidelines including social and video. These share a new and unique set of elements that make up the new brand vision and values.

Client: Swiss Re

Project: Swiss Re information design for the risk perception survey

Description: all over the world Swiss Re provides reinsurance, insurance and other ways to transfer the risks of insurance companies, mid size-to-large corporations and public sector clients. The brief was to provide marketing material and infographics (including data analysis working with raw data) that showcased this that launched the web aspect of this campaign. 

Client: House of Lords

Project: Identity development and design

Description:  Update on the House of Lords brand. After the initial pitch it was agreed that all House of Lords marketing materials – both internal and external communications - needed a more modern, fresh look and feel. 

Description: WIAF is a new initiative dedicated to redressing the gender imbalance in the art industry. WIAF seeks to create a positive global platform from which self-identified female artists are given an opportunity to show their work, and contribute to the developing exchange of ideas around gender, sexuality and culture.

The brief was to create a simple, stylish clean brand that would offset the artwork to its best advantage. The marketing collateral was produced and simple clear to understand guidelines were created so the inhouse team could follow the brand values. 

Client: News UK / Data Technology

Project: Branding

Description: to develop a branding that reflects the Data Technology arm of News UK. This included a full set of brand guidelines and examples of best practice for the use of the brand.

Which? is committed to championing sustainability on behalf of UK consumers and to being a credible source of expertise and advice on sustainable choices and behaviours helping .

They help consumers reduce their environmental impact by helping them choose more sustainable ways to travel, use energy, make food choices, buy and use products and services, and deal with old goods and plastic waste.

A series of designs were produced for digital highlighting various issues around sustainability. I worked alongside the video team illustrating and storyboarding the animations that were used on digital.

A selection of work from Which? Wills, Legal, annual report and Consumer Rights section of the website. The task was to redesign Wills and Legal to a new look and feel and rolling out all aspects of the designs including ads and updating the website using in a naturalistic style with a warm and friendly feel. That year it was decided to use a similar style for the annual report and updating the Consumer Rights section of the website to follow a similar style.

Client: Transport for London

Project: Itineraries

Description: The brief was to design and illustrate a set of engaging itineraries for people visiting London. The object of the brief, as well as being engaging and fun, was to highlight when it was best to travel on public transport and avoid the busy periods. Here examples of a few of the Itineraries created for the web and some accompanying illustrations highlighted. An app was developed as a potential alternative resource.

News UK Delivery Community needed a brand that was clear and easy to use. As well as “Projects & Programmes”, under the News UK Delivery Community, there needed to be “Business Analysis” and “Portfolio” so the new brand had to reflect this and be versatile. The focus was on building an identity for this community and to create a sense of belonging to the discipline and to be able to use it for internal and external marketing.

Client: Virgin

Description: Examples of projects for internal and external audiences for print and online which include infographics, illustrations, web and copywriting.

Client: Race Online

Project: Design and identity

Description: Race Online is a project run by Martha Lane Fox. It is an initiative to get everyone in the UK online by a key date. The brief was to design an identity that reflected the message of building a networked nation for older people showing how technology links us all together like never before. I went out on location to art direct the photo-shoot. We had a film crew to shoot both video and still photography to capture the events as they happened so they could be used to produce case studies for future events.

Client: News UK

Project: Branding

Description: a cohesive branding was needed for the technology department of News UK which is part of News Corp – a global media business focused on creating and distributing content that educates, entertains, informs and inspires customers. The branding that has been developed had to be technology and people focused and have simple clear instructions on how to use the different elements for staff and designers alike. A colour palette and font system was chosen based on some of News UK brands and system was been produced that includes flexible icons that could be used in their full colour format or as one colour flexible jpgs. Illustrations were developed to work alongside the iconography that were friendly, technology and people focused.

Creating marketing material including web design and illustration for a product within Data Technology.

Please note due to confidentiality some text is dummy text.

Client: Which?

Projects: A selection of various projects including social media, branding, illustration, advertorial, campaigns and animation. These involved understanding the target audience, generating ideas including wireframes through to finished design working across teams from commercial to video.

Client: News UK

Project: Branding

Description: To develop a brand and name for Digital Platforms. The idea of MAIN (Monetisation, Access, Identity for News) was developed. MAIN (Digital Platforms) is the underpinning services power titles like The Times.

The concept was a modular idea. MAIN represents many products and ideas that are developed and come together to form new products/platforms - the combinations are infinite. Three initial ideas were developed and refined before a final one was chosen by the client.

Education projects

Client: TDA (Training and Development Agency for Schools) and DCSF (Department for Children, Schools and Families)

Project: Brand refresh, design and marketing material collateral including art direction of photoshoots.

Description: Brand development to create a more relaxed and open set of guidelines for the various departments to use - this included managing and art directing of photoshoots and creating both on and off line marketing materials. It involved going out on sometimes challenging photoshoots in a variety of situations including going to schools with children with special needs to get reportage style photography. The sign off procedures for this work sometimes involved dealing with agreement with 11 different unions.

Other projects:

There were projects that had with a cross over with the DCSF. Examples here are the design and management of the marketing materials for the Targeted Youth Support programme for both print and online material to support the programme and its achievements.

Other projects, promotional material and annual reports designed for various companies.

Client: Transport for London

Project: Identity, guidelines and launch materials

Description: To create a new identity, guidelines and templates for Transport for London’s internal communication which are fit for purpose, personable and easy to understand. This involved developing and progressing the ideas presented and turning them into functional and workable materials that could carry a wide range of messages and tone of voice. The identity is built around the TfL team characters that represent a diverse workforce.

A small sample of illustration projects. More illustrations can be fount under main infographics, isometric infographics and illustrations I completed for various companies.

Isometric illustrations for various companies including Transport for London and News UK.

Here are a small selection of infographics. A wider selection of projects can be found in the infographics section and in more depth.

Designing and analysing raw data that brings ideas to life from stats and stories to simplifying complicated subjects and turning otherwise uninspiring stories into captivating experiences. Companies include News UK, MediaCom, JWT (KitKat, Benadryl, Army, Shell), Swiss Re, Virgin, UNESCO, Transport for London, LSE, Consulting Strategies, Ford, HSBC and others.

Description: To create infographics for Ford that was part of their press kit These generally had to be fun and engaging and something that could work as individual social media snippets or as a whole piece. They would form part of press packs that would be sent out to media outlets to use for various promotions including Twitter and Facebook.