Project: Brand, photography, advertising and design.
Description: To develop the brands for a couple of new galleries opening in Mayfair. This included doing the photography, brand and setting up the management of materials to hand over to a full time member of staff. The brands had to be simple and clear so the art would shine through.
Selection of infographics
Here are a small selection of infographics. A wider selection of projects can be found in the infographics section and in more depth.
Designing and analysing raw data that brings ideas to life from stats and stories to simplifying complicated subjects and turning otherwise uninspiring stories into captivating experiences. Companies include News UK, MediaCom, JWT (KitKat, Benadryl, Army, Shell), Swiss Re, Virgin, UNESCO, Transport for London, LSE, Consulting Strategies, Ford, HSBC and others.
Client: Swiss Re
Project: Swiss Re information design for the risk perception survey
Description: all over the world Swiss Re provides reinsurance, insurance and other ways to transfer the risks of insurance companies, mid size-to-large corporations and public sector clients. The brief was to provide marketing material and infographics (including data analysis working with raw data) that showcased this that launched the web aspect of this campaign.
Isometric illustrations for various companies including Transport for London and News UK.
News UK - Data brand
Client: News UK / Data Technology
Description: to develop a branding that reflects the Data Technology arm of News UK. This included a full set of brand guidelines and examples of best practice for the use of the brand.
Building a networked nation
Client: Race Online
Project: Design and identity
Description: Race Online is a project run by Martha Lane Fox. It is an initiative to get everyone in the UK online by a key date. The brief was to design an identity that reflected the message of building a networked nation for older people showing how technology links us all together like never before. I went out on location to art direct the photo-shoot. We had a film crew to shoot both video and still photography to capture the events as they happened so they could be used to produce case studies for future events.
A small sample of illustration projects. More illustrations can be fount under main infographics, isometric infographics and illustrations I completed for various companies.
House of Lords
Client: House of Lords
Project: Identity development and design
Description: Update on the House of Lords brand. After the initial pitch it was agreed that all House of Lords marketing materials – both internal and external communications - needed a more modern, fresh look and feel.
News UK Delivery Community needed a brand that was clear and easy to use. As well as “Projects & Programmes”, under the News UK Delivery Community, there needed to be “Business Analysis” and “Portfolio” so the new brand had to reflect this and be versatile. The focus was on building an identity for this community and to create a sense of belonging to the discipline and to be able to use it for internal and external marketing.
Description: Examples of projects for internal and external audiences for print and online which include infographics, illustrations, web and copywriting.
Project: Infographic launch material for a project to celebrate staff service
Project: Rotating screen saver highlighting the key messages to promote to staff
Transport for London - internal brand
Client: Transport for London
Project: Identity, guidelines and launch materials
Description: To create a new identity, guidelines and templates for Transport for London’s internal communication which are fit for purpose, personable and easy to understand. This involved developing and progressing the ideas presented and turning them into functional and workable materials that could carry a wide range of messages and tone of voice. The identity is built around the TfL team characters that represent a diverse workforce.
Transport for London - Visitor itineraries
Client: Transport for London
Description: The brief was to design and illustrate a set of engaging itineraries for people visiting London. The object of the brief, as well as being engaging and fun, was to highlight when it was best to travel on public transport and avoid the busy periods. Here examples of a few of the Itineraries created for the web and some accompanying illustrations highlighted. An app was developed as a potential alternative resource.
Infographics for Ford / Prism
Description: To create infographics for Ford that was part of their press kit These generally had to be fun and engaging and something that could work as individual social media snippets or as a whole piece. They would form part of press packs that would be sent out to media outlets to use for various promotions including Twitter and Facebook.
Infographic and animation for Ford. Animation can be seen here:
News UK Tech branding
Client: News UK
Description: a cohesive branding was needed for the technology department of News UK which is part of News Corp – a global media business focused on creating and distributing content that educates, entertains, informs and inspires customers. The branding that has been developed had to be technology and people focused and have simple clear instructions on how to use the different elements for staff and designers alike. A colour palette and font system was chosen based on some of News UK brands and system was been produced that includes flexible icons that could be used in their full colour format or as one colour flexible jpgs. Illustrations were developed to work alongside the iconography that were friendly, technology and people focused.
Data marketing material
Creating marketing material including web design and illustration for a product within Data Technology.
Please note due to confidentiality some text is dummy text.
TDA brand and photography
Client: TDA (Training and Development Agency for Schools) andDCSF (Department for Children, Schools and Families)
Project: Brand refresh, design and marketing material collateral including art direction of photoshoots.
Description: Brand development to create a more relaxed and open set of guidelines for the various departments to use - this included managing and art directing of photoshoots and creating both on and off line marketing materials. It involved going out on sometimes challenging photoshoots in a variety of situations including going to schools with children with special needs to get reportage style photography. The sign off procedures for this work sometimes involved dealing with agreement with 11 different unions.
There were projects that had with a cross over with the DCSF. Examples here are the design and management of the marketing materials for the Targeted Youth Support programme for both print and online material to support the programme and its achievements.
MAIN brand development
Client: News UK
Description: To develop a brand and name for Digital Platforms. The idea of MAIN (Monetisation, Access, Identity for News) was developed. MAIN (Digital Platforms) is the underpinning services power titles like The Times.
The concept was a modular idea. MAIN represents many products and ideas that are developed and come together to form new products/platforms - the combinations are infinite. Three initial ideas were developed and refined before a final one was chosen by the client.
Promotional campaign work
Other projects, promotional material and annual reports designed for various companies.
Large scale graphics for Transport for London
Sue Ryder annual report and newspaper
Description: WIAF is a new initiative dedicated to redressing the gender imbalance in the art industry. WIAF seeks to create a positive global platform from which self-identified female artists are given an opportunity to show their work, and contribute to the developing exchange of ideas around gender, sexuality and culture.
The brief was to create a simple, stylish clean brand that would offset the artwork to its best advantage. The marketing collateral was produced and simple clear to understand guidelines were created so the inhouse team could follow the brand values.
BLINK: eye-catching design that realises vision, LINK: connecting the right people to the right mediums, INK: fluidity of results, crafted by experience. Blink works one-to-one with clients, providing an experienced, creative and cost-effective graphic design resource. Whether a project is large or small, all clients' needs merit the same consideration: lateral thinking and creative input. Blink Designs is run by Stephanie Halpern. Please feel free to contact Stephanie with any projects or collaborations.